Jyotika is Zee Tamil brand ambassador

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Actress Jyotika will be their first-ever brand ambassador, Zee Tamil has revealed. The channel announced this on the iconic stage of Sa Re Ga Ma Pa Seniors with the entire family of stars from Zee Tamil in a grand ceremony celebrating the channels new look and feel, and brand philosophy. As part of this campaign, Zee Tamil will bring to life two brand films. To be directed by National Award-winning Sudha Kongara, and shot by acclaimed cinematographer Ravivarman, these films speak of balance between changing views and unchanging values that strengthen relationships. The cast includes Jyotika, Aari, Malayalam actor Hareesh and 'Chellamma' star, Tulasi. While the first film highlights the journey of two women divided by age and language who embrace and accept each other, the second brand film talks of the shift from the traditional norms of parenting, demonstrating the multi-dimensional role played by the father, and how to balance it.

The channel's new tagline, 'Manadhaal Inaivom, Maatrathai Varaverppom (let's bridge hearts, & welcome change)' is all about erasing the generational gap between the younger and older generations, especially women, urging them to unite and embrace progress. The channels brings with this, a whole host of new afternoon fiction shows, and also soaps like Sembarthi, SaReGaMaPa Seniors, and Shree Vishnu Dashavtara.